I have a love-hate relationship with clichés. They are a confusing topic, and the writing advice I have come across that deals with them is so varied and strange that I struggle to nail down any kind of conclusion as to their correct use.
The popular opinion of clichés seems so unfocused that it's almost paradoxical. On this topic, you'll often hear these two ideas in almost the same sentence: 'people want original material' and 'people want familiarity'. You can't empathise with something alien — but, in the same breath, you can't be compelled by something completely predictable. Or can you?
Here's a quote from Aleksander Solzhenitsyn's paper, The Relentless Cult of Novelty And How It Wrecked the Century:
For several decades now, world literature, music, painting and sculpture have exhibited a stubborn tendency to grow not higher but to the side, not toward the highest achievements of craftsmanship and of the human spirit but toward their disintegration into a frantic and insidious novelty.
If the purpose of art is to reach for truth and beauty — fundamentally, the only compelling modes of transcendence we value — then shouldn't all good literature point in the same direction (assuming that the postmodern idea of truth is rubbish)? Doesn't this mean that works of art should grow more and more similar; not more and more original?
Are clichés then indications of the archetypes of storytelling that have lasted because of their transcendence? Even if this is true, it does not dispel the irritation we often feel when encountering a story that follows a cliché to the letter — and is therefore too predictable. But in a culture that has lost its appreciation of good storytelling — where novelty and propaganda have usurped the throne of beauty and truth — disintegration reveals itself festering at the centre of society in the form of popular art that religiously upends authentic clichés ... and no matter how irritated I may be at tedious predictability, this distaste for archetypal stories is far less palatable or satiating.
Now, I have no qualms about paradoxes. In fact, most important aspects of life seem to be fraught with them. That something as deeply human as storytelling should be composed of paradoxes seems quite fitting to me. That a cliché should be simultaneously cursed and compelling certainly irritates me, though — as it poses a significant challenge in finding beauty or truth that does not seem so familiar as to be boring.
On this conundrum of finding worthwhile originality, C S Lewis wrote in The Mere Christianity:
Even in literature and art, no man who bothers originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.
I have found this advice very comforting in my struggles with ideas of originality and authenticity — and in my love-hate relationship with clichés. Indeed, it ties in quite nicely with Solzhenitsyn's words about growing towards the "highest achievements of craftsmanship". If aiming for truth really produces originality in art, then (paradoxically) arriving at a cliché in this authentic fashion may indeed be a mark of the most compelling beauty – at once fresh and proven.
Roving clouds may bring nuance to a sunset, but no matter how many times I see such a spectacle, it will never frustrate me that it follows a pattern — in fact, I would be disappointed if it didn't. Indeed, if it lacked the cliché, I might not even call it a sunset.
Once we remember that creative arts are basically crafts, we realize how midwitted the modern obsession with avoiding cliches really is. Whatever craft a neophyte takes up, be it carving or karate, his initial works will tend towards mechanical reproductions of his exemplars. But when he has mastered the art and learned its rules, he will be able to take the liberty of bending or breaking them to express originality. The Chinese idiom 得意忘形 (get the idea and forget the form) is used today to describe the state of "getting carried away with yourself", but seems to have originally expressed this idea of leaving the models behind when you have grasped the essence of an art.
The obsessive avoidance or subversion of cliches is a kind of trickery, which consists in loudly and flagrantly "forgetting the form" so as to present the appearance of having "got the idea". Of course this may well begin with true masters who have earned the prerogative to break the models, but once their example in turn hardens into a model it prevents anyone after them from actually learning the art to a high standard. Hence the sorry state of those who endlessly try to throw cliches out of doors, and yet end up with them flying back in through the window, because the cliche represents their true artistic level. Admittedly, thanks to the technology that allows the work of a few masters to be copied and distributed to everyone, the merely competent artist may feel forced into such trickery by the loss of his natural place in society.